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Some even offer online calculators, which are more complex to implement, but also based on questions and results. In fact, all the tools highlighted below should allow you to create all three. In this article I’ll focus on quizzes, but there is some overlap with surveys and polls. If you’re not familiar with the lingo, it’s just about separating the wheat from the chaff to focus on people more likely to buy your services or products. And you can even go one step further: use them to segment customers and to qualify sales into prospects. That is to say, it’s good for getting email addresses and other contact info. Now for the marketing and sales angle: you can use quizzes as a powerful lead acquisition method.

They are great for capturing user information.

Plus, they’re easy to share on social media, which means you can attract traffic from other channels. These quizzes appeal to our sense of challenge (and narcissism), which makes them hard to resist. I’m talking specifically about the Buzzfeed type personality quizzes (Which Ninja Mutant Turtle are You?) or knowledge/trivia tests (How Much do You Really Know About K-Pop?).

They can attract traffic by engaging users in a non-committal way.

Sometimes they’re just games, and that’s also great because: The same idea would work great for an online store, where you could direct customers towards the best product for them.īut not all quizzes are used to direct users towards information. They often use it as a starting point before going into more research about a website builder, which proves these initial touchpoints work well.

This is the idea behind our own quizzes, and we find that users do really respond well to them.

Quizzes can help you find useful information in a fun, casual way.

Because we’re all inundated by a constant flow of content and data, it’s sometimes hard to find the information you want efficiently, fast, and without going into crazy research mode. I’ll start by looking at a user’s perspective. Why Online Quizzes Are Great For Websites Thrive Quiz Builder has the best options for WordPress. Outgrow limits features on its plans, but it’s the most powerful. LeadQuizzes costs twice as much, but it’s easier to use. There is a free version, or $17 monthly for 60,000 leads/year. Interact has advanced features on all plans, including branching logic and unlimited quizzes.

The Best Online Quiz Makers – Key Takeaway.

How to Design A Successful Online Quiz?.

Why Online Quizzes Are Great For Websites.

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